Mack Trucks, Inc. is an American truck manufacturing company founded in 1900 and now owned by Volvo. The new Build Your Own, Personalized Truck Configurator experience allows existing and prospective customers to create and personalize the specifications required to meet their application needs.
SITECORE EXPERIENCE AWARDS
Mack Trucks
Challenge
- Wanted a seamless online to dealer experience to accelerate sales processes and increase customer satisfaction
- Improve customer experience
- Improve customer online to in-store experience
- Implement personalized experiences
- Reduce sales friction
- Re-establish digital experience parity within truck manufacturing industry
Solution
- Sitecore Experience Platform (XP)
- Sitecore Experience Database (xDB)
- Sitecore Experience Manager (XM)
- Microsoft Azure (PaaS)
Result
- 535% increase in call to action (CTA) next steps taken year over year
- Increased lead generation
- Create engaging, efficient on-premise dealer experience
- Realize more revenue gains for Mack Trucks and dealer
- Shortened sales cycle
- Higher levels of customer satisfaction
Silver Solution Partner
Liquid Interactive is an award-winning digital design and development agency with expertise across strategy, product design, content development, digital marketing, software development and continuous improvement. To extract maximum benefit from the powerful Sitecore Experience Platform, Liquid combines advanced behavioral science with sophisticated marketing and user experience techniques.
Learn more about Liquid Interactive
