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Challenges

  • Position Volkswagen as a leading brand in innovation
  • Educate current and potential Volkswagen customers about the great innovative features in an engaging way
  • Present the information in a comprehensible, but appealing way with eye-catching images and videos

Result

  • 19 new of feature landing pages created and were promoted in Volkswagen newsletters, Youtubepre-rolls, on social media and online marketing advertisements
  • Campaign videos were viewed 16 million times in the first 7 months
  • Explanation videos on the campaign site were viewed 35,000 times
  • All the feature pages provided 385,000 extra page views on the platform

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