跳转到主要内容
Challenge_1

Challenge

  • Position Volvo as a global luxury brand
  • Simplify the customer’s digital experience
  • Provide unified customer journeys across channels
  • Improve content and deliver it at scale and on time
  • Provide best-in-class mobile experience

Solution_2

Solution

  • Produced a consistent buyer’s journey across the 93 countries Volvo serves—offering browse, configure, and purchase all online
  • Created a content delivery platform able to deliver content across 93 countries at the time of launch
  • Created a feature-rich mobile site with over 300 images, from one with 10 images
  • Created new experiences like car configure and digital showroom

Result_3

Result

  • Sales up 7%
  • Web traffic up 31%
  • 50% of consumers know what car they want when they walk into a dealership
  • Moved from #22 to #7 in the L2 2018 Automotive Digital IQ Index report
  • Moved up 29 points to #16 in J.D. Power’s biannual Manufacturer Website Evaluation Study’s overall index, and made significant moves in desktop led by content (+27) and navigation (+42)

Teaser Bar With Image - A11_Teaser

Platinum Solution Partner

Avanade is a Sitecore Platinum Solution and Hosting Partner with a global team of 27,000+ professionals includes digital strategists, designers, and services delivery experts. Their deep expertise includes delivering marketing content management (WCM), analytics, marketing automation, web optimization, and mobility solutions.

Learn more about Avanade Platinum Solution Partner? Learn more about Avanade

查找您附近的活动

使用我的当前位置

更改我的位置

应用