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Challenge_1

Challenge

  • Personalize customer communication by leveraging analytics
  • Consolidate fragmented digital presence onto single modern platform
  • Expand reach into professional markets
  • Transform manual loyalty program into membership-based e-commerce
  • Gain internal efficiencies, agility for iterative change

Solution_2

Solution

Result_3

Result

  • Delivered cohesive brand experience across all products
  • Launched first Purina for Professionals Commerce initiative in Australasia
  • Enabled seamless digital shopping experience for professional groups
  • Improved user experience with responsive design, refreshed look and feel, rationalized content
  • Established modular platform for phased launches

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