In the midst of a pandemic that caused great disruption worldwide, P&G has built a platform that works for its global contributors, helping them to work smarter and enabling the business to achieve integrated operational excellence. Users have witnessed higher performance and an improvement in image quality, data integration, and mobile adaptability. Interaction rates, satisfaction levels, and market buy-in have progressed as well. The user experience and user interface has advanced dramatically, increasing flexibility and higher stability.
Since migrating to the new platform there has been a 120% increase in consumer conversions. Speed and performance have improved by over 400% and 200%, respectively. Network auto-scaling has mitigated any negative impact to the user experience during peak campaign times.
JoltX’s stability also has reduced incidents and increased uptime. Thousands of customers use JoltX to learn about P&G brands, share opinions, and receive purchase incentives, helping the company drive product trials. By building a closer relationship with its consumer base, P&G has been able to develop a deeper understanding of their needs and respond accordingly. For example, its coupon feature has been updated to make it easier to use and a new solution has been added to allow charitable donations, supporting the most vulnerable groups of society.
The company has grown closer to its consumers, and its focus on accessibility and inclusiveness has earned P&G a Google Lighthouse website audit score of 97/100. The JoltX platform demonstrates the power of innovation and new technologies—fueling a transformation that touches every element of P&G’s global business.