Expansion demanded that Alinta Energy improve its website to attract new customers, meet fluctuating regulations and deliver a fast, efficient experience.
Sitecore Experience Awards
Alinta Energy
SEA category: Best innovation with emerging technologies
Challenges
- Rebrand and revitalize image following management buyout
- Communicate and acquire new customers with expansion from West to East Australia
- Ensure site can flex to address different, changing regulations
- Upgrade existing website which was old, externally managed, unable to adapt
Solutions
- Sitecore Experience Platform (XP 9.1)
- Sitecore Experience Database (xDB)
- Sitecore JavaScript Services (JSS)
- Integrations include:
- Microsoft Azure PaaS
Results
- Supported multiple regions with ability to personalize content depending on location
- Introduced capability and scalability to meet unpredictable customer demand quickly
- Presented customers with more accurate information sooner, thereby reducing complaints
- Delivered personalized content to support growth and meet regulatory needs
- Improved conversions by 47%, click through rate by 10%, page views by11% and page sessions by 4%
- Reduced bounce rate by 20%
- Enabled authors to update changes faster and share content across multiple pages
- Eased pressure on resources during peak demand
Platinum Solution Partner
Passionately Digital: Headquartered in Geneva, Switzerland, blue-infinity 500+ award-winning experts strive to improve the way leading organisations communicate and interact with their customers, employees, and partners through the digital solutions of tomorrow.
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