Challenge
- Maintaining digital assets hindered innovative initiatives from staff
- Relied on overloaded IT staff for simple updates
- Updates occurred to six content management sites
- Templated websites took two to seven days to spin up
- Launching fully-customized new sites took one to two months
- Advisors had to work with outdated, non-responsive websites
- Business depended on image of high-quality, personalized service and websites were falling short on delivering
Result
- Platform transformed full user experience
- Content shared across all corporate and advisor sites
- Independent sites built and launched without external support –at a fraction of cost
- 2,628 templated sites supported in 2018
- 495 custom advisor sites supported in 2018
- Marginal cost of launching new, template site: ~$0
- Marginal cost of launching new, fully customized site: avg. -60%
- Resources can be shifted to initiatives that drive results
