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Challenge

  • Drive sales fully online
  • Become largest private lease company in the Netherlands
  • Deliver best and most exceptional customer experience
  • Optimize user experience based on data and insights
  • Created a true omnichannel experience for customers
  • Consolidate 10 content management systems into single consolidated platform
  • Shorten time to market for online shopping model
  • Needed standardization to release new shop modules

Solution

Result

  • Established a solid and simplified landscape to drive online sales
  • VWPFS became #1 private lease supplier in the Netherlands
  • Total market share increased 20%
  • Created a true omnichannel experience for customers
  • Top 3 websites visits increased by 68%.
  • Leads to top 3 increased by 75%
  • Visitor lead ratio increased 100%
  • Private lease product visits increased 75%
  • Total private lease fleet size increased 400%

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