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Challenges

  • Leverage the website to drive volunteerism, donations, and advocacy 
  • Bring disparate digital properties under one platform 
  • Streamline marketing efforts 
  • Move from on-premise to cloud environment 

Solution

Result

  • Maintained AHA brand integrity while collaborating with affiliates
  • Improved constituent engagement through a responsive, mobile-optimized website 
  • Empowered marketing teams to update the website without IT intervention 
  • Cloud platform increased speed, scalability for peak traffic demands, and geo-redundancy
  • Created personalization options such as geo-location and custom journey paths 
     

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