Challenge
- Evolve to meet the shifting needs of today’s physicians
- Portals need insight for constituents
- Leverage digital channels for communication
- Portal was not mobile-friendly
- Limited personalization
- Ineffective use of analytics
Result
- Portal offers more effective management of patient care, claims and patient data
- Manage and optimize content
- Improve web analytics capabilities
- Personalization functionality
- Provides ability for further expansion