University of Pittsburgh Medical Center (UPMC) responded to the coronavirus outbreak through a dynamic COVID-19 information hub, expanding its capabilities as needed and keeping its community informed every day.
Sitecore Experience Awards
UPMC
SEA category: Most impactful human connections in a changing world
Challenges
- Build a COVID-19 information hub
- Expand capability based on incoming data
- Provide fast and authoritative information
- Add live streaming capabilities
- Provide users one-click access to the hub
- Collect visitor information
- Update Engagement Value Scale
- Create ability to schedule video visits, use patient portal
Solutions
- Sitecore Experience Platform (XP 9.1)
- Sitecore Experience Database (xDB)
- Sitecore Form
- Integrations include:
- Brightcove
- Facebook Live
- Salesforce Marketing Cloud
Results
- Built a new information hub
- Added emerging content rapidly
- Increased submission forms by 200%
- Livestreamed press conferences
- Spiked overall traffic and value per visit
- Boosted clicks to scheduling by 33% with call to action
- Structured Marketing Control Panel to track user engagement
