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Challenge

  • Energize, elevate branding
  • Develop a personalized experience
  • Enhance user ability to find products across entire catalog
  • Implement search allowing users to easily choose from patterns and colors
  • Generate leads
  • Deploy new features easily

Solution

Result

  • Launched a new brand in less than 12 weeks
  • Removed barriers to users’ ability to accomplish goals, including content creators
  • Increased response time—site hosted on servers in three regions around the world
  • Revolutionized search approach
  • Enhanced navigation, sample ordering process from catalog
  • Went beyond images with a focus on rich library of color and pattern options
  • Added a sister brand to the portfolio

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