Challenge
- Energize, elevate branding
- Develop a personalized experience
- Enhance user ability to find products across entire catalog
- Implement search allowing users to easily choose from patterns and colors
- Generate leads
- Deploy new features easily
Result
- Launched a new brand in less than 12 weeks
- Removed barriers to users’ ability to accomplish goals, including content creators
- Increased response time—site hosted on servers in three regions around the world
- Revolutionized search approach
- Enhanced navigation, sample ordering process from catalog
- Went beyond images with a focus on rich library of color and pattern options
- Added a sister brand to the portfolio