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Challenge

  • Give easier and more effective access users to access both product and system information
  • Segment key audience types according to context of their visit to improve the delivery of content

Solution

Result

  • Transformed the company’s online presence
  • Reflects the latest technology
  • Deliver more product data and product pages to the online audience than ever before
  • Improved customer experience online
  • Enable ecommerce for a future goal to sell product & systems directly from their website
  • Bounce rates decreasing by 11% YoY, in one month alone
  • Significant cost efficiencies up to 28% due, in part, to lack of servers to maintain
  • Over 200 product pages with significantly more data now available to clients

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