USA Basketball increased engagement by 45% with Sitecore

USA Basketball (USAB) is the national governing body in the United States for the sport. In advance of the 2020 Tokyo Olympic Summer games, USAB faced a challenge: how could this lean non-profit organization satiate consumer demand for game schedules, stats, news, videos, and other content during this Olympic season? USAB paired the power of Sitecore with inspiring design to achieve captivating experiences.