Ascena Retail Group grows revenue and builds customer loyalty with 1:1 personalization at scale
Lane Bryant, part of the Ascena Retail Group levels up its e-commerce experience using Sitecore technology
Ascena Retail Group
Serving more than 600 locations in the United States and shipping internationally, Lane Bryant has earned strong brand loyalty from its customers. Founded more than a century ago, Lane Bryant is the most recognized name in specialty plus-size clothing, putting a decided emphasis on fashion – not merely size.
increase in conversion rate for recommendations
increase in conversion rate for full page search
increase in revenue per visit for site search
"Our shoppers experience a highly connected customer journey from search to checkout. This is a major advancement in the delivery of our digital e-commerce experience."