Cracker Barrel Old Country Store
Extending legendary hospitality services into the digital realm
Cracker Barrel brings hospitality to life through Digital Store, an innovative online platform combining food and retail.
Ultimate Experience Award Winner
Best Digital Experience Transformation
Cracker Barrel Old Country Store has been a home-away-from-home for more than 50 years. From the smell of homestyle food to a crackling fire and unique wall décor, each location embodies the familiar comfort of being cared for like family. Founded by Tennessee’s Dan Evins in 1969, Cracker Barrel serves 230 million guests each year at more than 660 stores in 45 states.
growth in new site visitors
increase in online purchase transactions
overall improvement in online revenue
Platinum Solution Partner
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