Challenge
- Create an exceptional user experience for Nelsons' multinational websites
- Increase brand awareness
- Inspire their audience with their vision to lead a healthier life
- Optimize the website to build search visibility and drive traffic
- Add different language variations for better engagement across their global territories
- Site was not optimized for mobile
- Language versions had to be created individually
Result
- Rolled out an engaging and professional global website that reflects their brand values across all of their markets
- 55% increase in new users
- 52% increase in sessions
- 196% increase in clicks to retailers
- 45% decrease in bounce rate
- Easily deliver new language versions of sites as they open up in new markets
- Simpler means for content editors to share content and components across multiple brands and locations
