Subway, the world’s largest restaurant chain offering subs, soups, and salads across 44,000 restaurants in more than 100 countries, implemented a digital loyalty program that delivered results.
Sitecore Experience Awards
Subway
Award: Best Business Impact or ROI from a Digital Experience
Challenges
- Digitize an outdated loyalty process
- Little insight into loyalty usage or statistics
- Target individuals at a personalized level
- Increase number of visits to restaurant
- Create infrastructure that would scale to all locations and large events
- Enhance mobile presence and expand in-store kiosks
- Bolster company’s digital staff
Solution
- Sitecore® Experience Platform™ (XP 8.2)
- Sitecore Experience Manager (XM)
- Sitecore Experience Analytics (xAnalytics, Path Analyzer, xProfile)
- Hosted on Microsoft Azure PaaS
Results
- Digital loyalty increased by 10x
- Rewards program usage increased by 71%
- Loyalty transactions at 4.6% in Q1, goal is 6% by year end
- Q1 rewards members increased 15%
- Digital orders doubled
- Digital channels accounted for 1.4% of overall sales
- Average order value surpassed 3% lift goal to 3.8%
- Desktop web conversion rates rose 10+%
- Mobile web conversion rates rose 40+%
