Houthoff rebrands company and redesigns website
Among the top legal firms in the Netherlands, Houthoff sought to rebrand itself, which required redesigning its corporate website. The legal firm partnered with Conclusion Digital and challenged the Amsterdam-based agency to design and launch its new website in 10 short weeks, running parallel with the rebrand.
With the website and a new slogan “Going Beyond,” Houthoff aimed to differentiate itself from competitors, impress new and prospective clients, and attract talent.
Conclusion Digital built Houthoff.com on the Sitecore Experience Platform (XP) and used Sitecore Experience Accelerator (SXA), a set of reusable templated UX layouts and components, to quickly design and assemble hundreds of webpages.
Houthoff.com relies heavily on visual content (mainly editorial photography and partner portraits) and puts great emphasis on usability. The recruitment section promotes the firm’s social involvement and features employee videos, contact information for recruiters, and the ability to apply online. The search functionality is also much improved, making it easier to find lawyers with specific expertise as well as personalized and subject-specific content.
Since launching the new site in October 2017, Houthoff has seen an 80% boost in new visitors and received the 2018 Dutch Interactive Award in the Corporate category.
See the project