Challenge
- Compete in the highly dynamic and fast-growing energy market.
- Get customers and prospects to engage with company via digital touchpoints vs. calling or visiting stores.
- Shorten user journeys: Help visitors find relevant information faster.
- Standardize on a modern scalable framework on which many digital properties can be centrally managed.
- Develop segmentation and journey maps to define customer-centric digital experiences.
- Build data-driven analytics framework for predictive profiling and targeted content.
- Integrate third-party services and websites while tracking visitor interaction on non-Sitecore sites.
Result
- 33% greater web traffic to job application site using predictive profiling for three personas.
- 24% decrease in power supply sales cycle through personalized web navigation.
- Data-driven analytics framework for targeted content delivery within sites and campaigns.
- Improved flexibility and governance of content presentation from single, global web platform.
- Successful profiling and personalization as foundation for extending to all customer segments.
