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Challenges_1

Challenges

  • Communicate fresh, new brand positioning following merger
  • Create a coherent customer experience on a global scale
  • Provide a full-fledged and seamless customer journey over multiple tools and platforms with the integration of Marketo
  • Integrate a fully functional blog
  • Integrate the possibility to manage and advertise events and webinars
  • React to very tight deadline – main platform in two months, 65 country sites in one year

Solution

Solutions

Result

Results

  • Made time to market, especially for the country sites, three times faster
  • Delivered a unified brand experience with similar content (blogs, events, webinars, etc.) deployed globally
  • Improved information coherency with cross-linked, topic-relevant content
  • Established a template for rolling out 65 country websites in native language

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