A beachfront room in Aruba. A resort in “theme park capital of the world” Florida. A woodsy Virginia yurt.

You can find them all and more through Bluegreen Vacations Corp., a publicly traded vacation ownership company that sells timeshares and manages resorts in top leisure and urban destinations. The Bluegreen Vacation Club is a flexible, points-based, deeded vacation ownership plan with approximately 216,000 owners, 69 Club and Club Associate Resorts and access to more than 11,000 other hotels and resorts through partnerships and exchange networks. 

Consumers hate rehashing what they did online to a call-center rep, and they hate not seeing a call-center engagement reflected in their digital experience. So, we’re blending them together. Sitecore gives us that power.

Famous Rhodes

Executive Vice President and Chief Marketing Officer,
 Bluegreen Vacations Corp.

Company size

4,500+ employees