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Challenges

  • Provide relevant content for its customers
  • Existing CMS couldn’t offer meaningful personalization
  • Delivered generic content
  • Couldn’t provide user’s preference or locality
  • Wanted personalize home page for every visitor
  • Make travel planning easier
  • Convert home page visits into engaged customers

Solution

Results

  • Create seamless user journey with Inspire Me tool
  • Quickly change content easily
  • Incorporate site into campaigns
  • Cross site personalization
  • Mobile usage up from 23% to 48%
  • Tablet use up from 43% to 63%
  • Bookings doubled from February to April
  • Overall conversions to booking up 6%
  • Site has been recognized by UX UK Awards

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