A radically different approach to DX

Learn about Sitecore's DX strategy for sitecore.com, and how we deliver on our promise to connect the experience with our platforms, people and processes.

我们是 Sitecore

我们以 SaaS 支持的组合式平台将数据、内容、电子商务和体验统一起来，使欧莱雅、微软、联合航空公司、彪马等品牌能够在每个触点提供令人难忘的互动。我们的解决方案为品牌提供所需先进的工具，使其与客户建立更紧密的联系，同时创建高效内容，以成为卓越的转型和创新领导者。使用 Sitecore 体验更多。

我们如何发展成为行业领导者

20 多年前，5 个朋友构想出一个大胆的未来。多年来，我们不断创新，让品牌能够打造令人难忘的体验。我们的视频展示了我们目前的成就。

It's time for a full funnel digital marketing strategy

Sitecore 附加模块

确保打造跨渠道紧密结合的体验

了解附加模块

Sitecore 附加模块

确保打造跨渠道紧密结合的体验

了解附加模块

Platform

Selecting and integrating the right martech infrastructure to deliver your desired digital experience is the crucial first step in bringing your digital strategy to life. At Sitecore, we use our own platforms wherever possible, plus best-in-class martech. Learn more below.

The sitecore.com marketecture

We've embraced a modular approach to our technology stack, allowing us to create an optimal experience for our business and customers from our own tools and other best-in-class technologies.

Scaling account based digital experiences

We use account-based experience (ABX) to create consistent, relevant account-based journeys for customers and prospects, from their first brand experience to their thousandth

CDP and Personalize on XP

We’re combining the power of XP and CDP to build relationships, drive the best experience possible, and provide a transparent customer experience that proves Sitecore's ability to deliver.

People

Creating and motivating a team to deliver your DX strategy is crucial. Our DX Team is a global group of high quality professionals, dedicated to providing our customers and colleagues with everything they need to succeed.

Structure for success

The Digital Experience (DX) team is founded on a central team of digital experience leaders with strong executive sponsorship and dedicated relationships with adjacent internal teams and IT leaders.

Core principles of the DX team

Our DX team is using an accelerated, coordinated, cross-functional digital marketing approach to design our digital experience and build strong relationships with our audience

Process

Process is where the rubber hits the road for any organisation. Having the right processes in place to foster collaboration, encourage experimentation, and measure the outcomes is the third pillar of great digital experience.

Organizational buy-in for digital transformation

Digital transformation requires cooperation and alignment across multiple departments and divisions. At Sitecore, we've used these five steps to bring together a diversity of viewpoints and create lasting change.

Metrics that matter

Digital goals and the engagement value scale (EVS) are key elements for optimization. They help us to better understand the audience and customer journey, and provide relevant content to the right audience at the right time.

Categorizing the customer

Segments allow us to address the needs of individuals and groups who visit our site; they provide the backbone for our content creation, personalization, and optimization strategies and are essential to long-term success of these efforts.

Democratizing the data

At Sitecore, we’re on a mission to enable everybody in our organization to use and interpret data comfortably. We want to empower our entire organization to build experiences and campaigns that are informed and powered by that data.

Products

Articles

A radically different approach to DX

我们如何发展成为行业领导者

确保打造跨渠道紧密结合的体验

确保打造跨渠道紧密结合的体验

Platform

The sitecore.com marketecture

Scaling account based digital experiences

CDP and Personalize on XP

People

Structure for success

Core principles of the DX team

Process

Organizational buy-in for digital transformation

Metrics that matter

Categorizing the customer

Democratizing the data