Sitecore + Wunderman Thompson Commerce
Personalising the B2B Commerce Experience
How do B2B brands inspire happy customers & create loyalty? It’s time to get personal!
When planning consumer commerce strategies in the evolving digital-first landscape, personalisation has become a baseline requirement.
Sitecore’s Amber Bartholomeusz and Wunderman Thompson Technology’s Kieron McCann discuss the key findings from the report, and how businesses can use personalisation to enhance the customer experience.
About the research from Wunderman Thompson Commerce
Based squarely on the opinions of professional buyers, Wunderman Thompson’s research presents an in-depth look at attitudes, opinions and habits on the client-side of purchasing supply chains – insights that are invaluable to suppliers seeking to gain maximum traction in their markets.
The report is based on a survey of 604 B2B buyers, including purchase managers, procurement managers, purchasing clerks, agents and C-level executives. In their report, Wunderman Thompson Commerce presents their findings, with questions covering habits and preferences at every stage of the B2B purchasing journey, and this survey data offers a ‘big picture’ view covering channel choices, technology, purchasing paid-points and desired solutions.