GUIDE
The path to personalization for retail
How to deliver exceptional experiences to your customers at every touchpoint
A framework for quick wins in retail
Retailers looking to gain spending power, both in-store and online, need a strategy that fully understands the needs of their customers. Our workbook outlines the steps to take to start personalizing successfully, including guidance on how to:
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Define objectives and goals
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Prioritize digital goals and assign values
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Prioritize key customer segments
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Identify available data inputs
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Map data inputs to content components to start personalizing customer experience
Fill in the form to download the guide, “Retail workbook: Path to personalization”, and start raising your personalization game.