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GUIDE

The path to personalization for business services

How to generate new business and retain existing customers

A framework for quick wins in business services

For business service providers, generating new leads and retaining existing business requires a strategy that understands client requirements. Our workbook will help you understand these requirements, and provides guidance on how to:

  • Define objectives and goals

  • Prioritize digital goals and assign values

  • Prioritize key customer segments

  • Identify available data inputs

  • Map data inputs to content components to start personalizing customer experience

Fill in the form to download the guide, “Services workbook: Path to personalization”, and start raising your personalization game.

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