Understanding the end-to-end content lifecycle
How to thrive in a content-driven world
Our first Virtual Marketer Day – held globally on May 20, 2020 – featured sessions from industry-leading experts, exploring the challenges and opportunities today’s content creators and digital marketers are facing. Included among these presentations was that of Sitecore’s Vijayanta Gupta, Global VP of Product & Industry Marketing, on understanding the end-to-end content lifecycle.
In this supporting guide you’ll get a detailed overview of the pressing topics Gupta discussed during his Virtual Marketer Day session:
How to overcome the challenges of content marketing
Why a traditional content management system (CMS) is only part of the solution
Where leading companies are investing to transform their content management program
Why building experiences that pamper your customers matters most today
Download the guide today and jumpstart the next stage of your digital marketing transformation.