Understanding the end-to-end content lifecycle
How to thrive in a content-driven world
Our first Virtual Marketer Day – held globally on May 20, 2020 – featured sessions from industry-leading experts, exploring the challenges and opportunities today’s content creators and digital marketers are facing. Included among these presentations was that of Sitecore’s Vijayanta Gupta, Global VP of Product & Industry Marketing, on understanding the end-to-end content lifecycle.
In this supporting guide you’ll get a detailed overview of the pressing topics Gupta discussed during his Virtual Marketer Day session:
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How to overcome the challenges of content marketing
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Why a traditional content management system (CMS) is only part of the solution
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Where leading companies are investing to transform their content management program
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Why building experiences that pamper your customers matters most today
Download the guide today and jumpstart the next stage of your digital marketing transformation.