Uncover consumer desires through cognitive psychology, validate and quantify through advanced analytics
Neuroanalytics™ helps you identify the functional and emotional needs of your customers to deliver validated insights.
Customer Data Platform
Sitecore Experience Platform
Merkle’s Neuroanalytics™ allows you to truly know your customers and understand their intent, so you can create the most effective and relevant experiences across every facet of your marketing. Along with Sitecore Personalize, by introducing Neuroanalytics™ early in the engagement funnel, you set up the audience and decision mapping that will create a strong backbone for your marketing strategies.
Trained moderators work closely with you to combine qualitative insights with survey instruments. Together, these measure consumer interests, emotional needs, personal value and product needs, as well as preferences and perceptions, to provide validated insights in a Consumer Decision Map (CDM). The CDM allows you to build personalized strategies across all channels, including those that drive customers to your site.
Drive tangible benefits for your business
- Decrease cost-per-lead
- Increase conversion rate
- Improve social engagement
- Increase site engagement
- Increase customer loyalty and retention
- Increase customer lifetime value
- Optimize your customer journeys