打造令人难忘的数字体验

Sitecore 产品

为何选择 Sitecore?

人们购买的是体验,而不仅仅是产品。 凭借业界领先的内容管理、数字营销和电子商务解决方案,我们的企业级 .NET 平台助力品牌打造令人产生共鸣的数字体验。

Sitecore 包含四个无缝协同工作的产品

它们共同构成 Sitecore Experience Cloud™:端到端的内容、电子商务和个性化平台。

Sitecore Experience Cloud™

Sitecore® Experience Platform™

Sitecore® Experience Commerce™

Sitecore® Experience Management™

Sitecore® Content Hub™

Sitecore® Experience Platform™ (XP)

实时个性化。 营销自动化。 A/B 测试。 收集全渠道数据。 业界领先的内容管理系统。 所有功能整合到一个平台。

了解 Sitecore XP

借助于开箱即用的 Sitecore (XP) 元素(例如个性化模块),我们能够为客户提供独特的体验。- 欧莱雅全球数字化项目技术总监 Mohsen Bourgou

使用此产品的组织

Sitecore® Experience Commerce™ (XC)

全面的电子商务功能。 个性化的购物体验。 业界领先的内容管理系统。 助推电子商务发展所需的一切功能。

了解 Sitecore XC

“借助于 Sitecore (XC),我们可以打造更好的用户体验,并获得在市场上保持竞争力所需的敏捷性。”- 雀巢普瑞纳宠物食品公司 (Nestle Purina PetCare) 数字营销专员 Julia Mangold

使用此产品的组织

Sitecore Content Hub™

数字资产管理 (DAM)。 营销资源管理 (MRM)。 内容营销平台 (CMP)。 简化整个营销团队的内容运营。

了解 Sitecore Content Hub

“借助于 Sitecore,我们不仅可以毫不犹豫地发布内容,而且还可以实时看到效果。”-- 东京燃气有限公司数字营销部门经理中村肇 (Hajime Nakamura)

使用此产品的组织

Sitecore® Experience Management™ (XM)

多站点、多语言内容。 全渠道发布。 内容管理变得容易。

了解 Sitecore XM

借助于 Sitecore XM,在 L2 2018 年汽车数字化智商指数报告中,沃尔沃公司的品牌排名从第 22 名跃升至第 7 名。

使用此产品的组织

比较 Sitecore 产品

了解可以提升品牌营销工作影响力的主要功能。

了解可以提升品牌营销工作影响力的主要功能。

Experience Manager

Experience Platform

Experience Commerce

Experience Manager

Experience Platform

Experience Commerce

拖放式网站制作

所见即所得 (WYSIWYG) 风格的编辑器

发布无头内容

表单生成器

多站点、多语言内容

搜索

响应式/自适应式设计

线下和跨渠道追踪

客户互动数据库和档案

个性化(会话中的个性化和基于历史行为的个性化)

优化(A/B/N 和多变量测试)

机器学习

路径分析

分析面板和报告

数据集成框架

营销活动创建和管理

电子邮件管理

帐户管理

库存管理

订单管理

产品目录

定价和促销

开箱即用的电子商务店面

了解 Experience Manager 了解 Experience Platform 了解 Experience Commerce

Included in Sitecore Content Hub


Sitecore Content Hub bundle

Manage the entire content lifecycle from planning, resourcing, content centralization and management delivering operational excellence.

See all features included in Content Hub 


Digital Asset Management

Store, manage and distribute rights-managed digital assets.

Learn more

 

Content Marketing Platform

Boost the impact of your content marketing.

Learn more

Marketing Resource Management

Streamline marketing content planning, production, and publication.

Learn more

Product Content Management

Stay on top of your product content management.

Learn more

  • Manage any digital file format

  • Visual campaigns and publications calendars

  • Manage agile or structured of waterfall-based workflows

  • Enrich product information with marketing content

  • Leverage machine learning to tag content with appropriate metadata

  • Extensive search functionality using facets and filters

  • Visual and intuitive dashboards

  • Support multiple brands and product hierarchies

  • Intuitive filters, faceted and full-text search

    Strategy board with dual pivot views to proactively identify gaps in content

  • Build basic and multi-stage projects with chained and parallel activities

  • Include product data from ERP, MDM or PLM systems

  • Digital Rights Management (DRM) to control access to copyrighted/licensed material

  • Manage multiple content types and versioning

  • Leverage pre-built workflow templates

  • GS1 GPC Schema ready

  • Public link to assets

  • Coordinate tasks and workflow across reviewers and other stakeholders

  • Visualize timelines with Gantt charts

  • Supports product localization

  • Manage both WIP and finished assets with versioning and draft options

  • Automated workflows and user assignments

  • Task management, resource allocation, and budgeting

  • Easy collaboration among marketing, commerce, and product managers

  • Review, annotations, and approval workflow

  • Reporting and governance

  • Collaborate in real-time with online proofing tools

  • Control product content availability by market, channel or retailer

  • Drag-and-drop file uploads

  • Engagement value to measure content performance

  • Easily configure email and real-time auto-notifications

  • Easily manage internal or external user access and permissions

  • Media conversion on-the-fly

  • Shared environment for easily collaboration among creators, editors, curators, and consumers

  • Span channels, markets and brands with consistent metadata

  • Create product collections with ability to search, view, select, download

  • In-browser image and video previews

  • Content localization, adaptation, or duplication for reuse

  • Collaborate with internal or external teams

  • Publish content to web, social media, CRM, or commerce systems

  • Batch option for uploading, downloading, editing, deleting assets

  • Enforce security and permissions through user groups and policies

  • Visualize marketing planning and execution calendar

 

  • Smart cropping and re-sizing assets

  • Email and real-time notifications for specific events

  • Integrate with e-commerce, CRM and social media, and other apps

 

  • Intelligent dashboards, reporting, and analytics

 

 

 

  • Integrate easily with the martech stack

 

 

 

Learn more about Digital Asset Management Learn more about Content Marketing Platform Learn more about Marketing Resource Management Learn more about Product Content Management

集成

借助于大量的 API 和附加功能,Sitecore 产品可轻松地与您的营销技术堆栈集成。

查看集成

定价

贵组织可以通过基于订阅的软件许可证方式购买 Sitecore 产品,这种灵活的方式考虑了多种因素。

查看购买选项

合作伙伴

我们的合作伙伴实施您选择的 Sitecore 解决方案,并与您携手打造至关重要的客户体验。

详细了解合作伙伴

与我们合作的其他理由

除了我们所作的介绍外,我们获得的荣誉也可作为证明:Gartner 2019 年魔力象限报告将我们评为数字体验平台领导者。

阅读该报告

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