Deliver individualized commerce experiences
- Use the holistic customer profile in Sitecore Experience Database™ (xDB)
- Real-time detection of profile and behavior of visitors
- Cross-channel, cross-session personalization for known and unknown visitors
- Personalized content, promotions, products, and layouts
- Extensible to address many different scenarios and requirements
A holistic customer profile to drive personalization
Past purchases, behaviors, and context data combined in Sitecore xDB
Past purchases and affinity
Store customers' past purchases, from online or offline channels, as well as known affinities to brands or categories.
Online behaviors and actions
Track and capture customer online browsing and shopping behaviors, product engagement level, and actions.
Consolidate and enrich profiles
Store comprehensive commerce customer data in Sitecore xDB. Enrich it with data from related external sources.
Real-time personalization of content and products
Deliver a unique digital storefront for each individual customer
Detect visitor profile and intent
Automatically determine the visitor's profile, either as a known individual or as a best-fit persona, and track actions for visitor intent.
Deliver an individualized storefront
Based on continuous tracking and learning, deliver to visitors relevant content including featured products, recommendations, and promotions.
Test and optimize
Track engagement results and effectiveness of personalization approach and adjust to improve performance.