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我们的开放式 API 架构提供您所需的灵活性和可扩展性。
与我们的专家交谈Sitecore® Experience Platform™
打造令人难忘的数字体验
Sitecore 产品
为何选择 Sitecore？
人们购买的是体验，而不仅仅是产品。 凭借业界领先的内容管理、数字营销和电子商务解决方案，我们的企业级 .NET 平台助力品牌打造令人产生共鸣的数字体验。
Sitecore 包含四个无缝协同工作的产品
它们共同构成 Sitecore Experience Cloud™：端到端的内容、电子商务和个性化平台。
Sitecore Experience Cloud™
Sitecore® Experience Commerce™
Sitecore® Experience Management™
Sitecore® Content Hub™
Sitecore® Experience Platform™ (XP)
实时个性化。 营销自动化。 A/B 测试。 收集全渠道数据。 业界领先的内容管理系统。 所有功能整合到一个平台。
了解 Sitecore XP 与我们的专家交谈
借助于开箱即用的 Sitecore (XP) 元素（例如个性化模块），我们能够为客户提供独特的体验。- 欧莱雅全球数字化项目技术总监 Mohsen Bourgou
使用此产品的组织
Sitecore® Experience Commerce™ (XC)
全面的电子商务功能。 个性化的购物体验。 业界领先的内容管理系统。 助推电子商务发展所需的一切功能。
了解 Sitecore XC 与我们的专家交谈
“借助于 Sitecore (XC)，我们可以打造更好的用户体验，并获得在市场上保持竞争力所需的敏捷性。”- 雀巢普瑞纳宠物食品公司 (Nestle Purina PetCare) 数字营销专员 Julia Mangold
使用此产品的组织
Sitecore Content Hub™
数字资产管理 (DAM)。 营销资源管理 (MRM)。 内容营销平台 (CMP)。 简化整个营销团队的内容运营。
了解 Sitecore Content Hub 与我们的专家交谈
“借助于 Sitecore，我们不仅可以毫不犹豫地发布内容，而且还可以实时看到效果。”-- 东京燃气有限公司数字营销部门经理中村肇 (Hajime Nakamura)
使用此产品的组织
Sitecore® Experience Management™ (XM)
多站点、多语言内容。 全渠道发布。 内容管理变得容易。
了解 Sitecore XM 与我们的专家交谈
借助于 Sitecore XM，在 L2 2018 年汽车数字化智商指数报告中，沃尔沃公司的品牌排名从第 22 名跃升至第 7 名。
使用此产品的组织
比较 Sitecore 产品
了解可以提升品牌营销工作影响力的主要功能。
了解可以提升品牌营销工作影响力的主要功能。
Experience Manager
Experience Platform
Experience Commerce
Experience Manager
Experience Platform
Experience Commerce
拖放式网站制作
所见即所得 (WYSIWYG) 风格的编辑器
发布无头内容
表单生成器
多站点、多语言内容
搜索
响应式/自适应式设计
个性化（会话中的个性化和基于历史行为的个性化）
Personalization (historical)
线下和跨渠道追踪
客户互动数据库和档案
优化（A/B/N 和多变量测试）
机器学习
路径分析
分析面板和报告
数据集成框架
营销活动创建和管理
电子邮件管理
帐户管理
库存管理
订单管理
产品目录
定价和促销
开箱即用的电子商务店面
Included in Sitecore Content Hub
Sitecore Content Hub™ bundle
Manage the entire content lifecycle from planning, resourcing, content centralization and management delivering operational excellence.
See all features included in Content Hub
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Manage any digital file format
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Leverage machine learning to tag content with appropriate metadata
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Intuitive filters, faceted and full-text search
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Digital Rights Management (DRM) to control access to copyrighted/licensed material
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Public link to assets
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Manage both WIP and finished assets with versioning and draft options
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Review, annotations, and approval workflow
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Drag-and-drop file uploads
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Media conversion on-the-fly
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In-browser image and video previews
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Batch option for uploading, downloading, editing, deleting assets
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Smart cropping and re-sizing assets
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Intelligent dashboards, reporting, and analytics
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Integrate easily with the martech stack
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Visual campaigns and publications calendars
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Extensive search functionality using facets and filters
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Manage multiple content types and versioning
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Coordinate tasks and workflow across reviewers and other stakeholders
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Automated workflows and user assignments
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Reporting and governance
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Engagement value to measure content performance
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Shared environment for easily collaboration among creators, editors, curators, and consumers
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Content localization, adaptation, or duplication for reuse
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Enforce security and permissions through user groups and policies
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Email and real-time notifications for specific events
Strategy board with dual pivot views to proactively identify gaps in content
Marketing Resource Management
Streamline marketing content planning, production, and publication.
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Manage agile or structured of waterfall-based workflows
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Visual and intuitive dashboards
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Build basic and multi-stage projects with chained and parallel activities
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Leverage pre-built workflow templates
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Visualize timelines with Gantt charts
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Task management, resource allocation, and budgeting
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Collaborate in real-time with online proofing tools
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Easily configure email and real-time auto-notifications
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Span channels, markets and brands with consistent metadata
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Collaborate with internal or external teams
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Visualize marketing planning and execution calendar
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Integrate with e-commerce, CRM and social media, and other apps
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Enrich product information with marketing content
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Support multiple brands and product hierarchies
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Include product data from ERP, MDM or PLM systems
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GS1 GPC Schema ready
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Supports product localization
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Easy collaboration among marketing, commerce, and product managers
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Control product content availability by market, channel or retailer
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Easily manage internal or external user access and permissions
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Create product collections with ability to search, view, select, download
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Publish content to web, social media, CRM, or commerce systems