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HEADLESS CMS FOR EVENT MARKETING: USE CASE

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Headless Sitecore implementation results in omnichannel delivery, faster time-to-market

A global martech company wanted to revamp their event website to enable omnichannel delivery without losing personalization and decreased time-to-market over the previous year’s event website.

Using headless CMS with in-content JavaScript app editing, personalization, and analytics, the martech company now benefits from a native mobile app and progressive web application that delivers a unified customer experience and brand message consistency.