Drive Business Value with Sitecore

Our Frameworks & Methodology

In this section, we share the ever-evolving insights and best practices for increasing digital maturity with focus on methodologies, tactics, frameworks, processes and organizational aspects of digital maturity.

使用 Sitecore XP 打造无与伦比的个性化的客户体验

通过单个平台跨渠道大规模发布个性化的内容
利用多网站多语言的内容管理与全球各地的客户进行互动
利用存储客户互动数据的中央存储库了解您的受众
前瞻性地实施无头选项，助力只需创建内容一次，就能跨触点显示的能力
利用分析、测试、优化和机器学习等原生功能继续优化体验

Strategy & Frameworks

Within the Business Consulting Services (BCS) team, we split our strategy and frameworks into two avenues. Optimization and Value Creation.

When referring to optimization we are focusing on ensuring that regardless of what products you have, you are using them in the most optimal way utilizing the full set of features.

When reviewing value creation what we are homing in on is doing the right thing. Having access to different capabilities means using them to their fullest potential, for the most valuable use cases, experiences and experiments you could be doing.

Optimization

Data Ingestion Review

This is an Assessment of what data you are currently sending into Sitecore and how you are using it, what additional data you have available that you should consider bringing in. So not only online data, but offline data, or other channels.

Data insights

Sitecore CDP out-of-the-box dashboards provide a variety of quantitative data behavior to reveal insights into customers’ decisions. Insight dashboards review KPIs that matter to your business, and track the performance of your experiments and experiences. These specific dashboards can be reviewed to highlight trends and results from the personalized strategies undertaken with your Business Consultant*.

*we’re not data scientists, so we won’t come back with detailed data trends. But we will highlight results and trends from the personalization strategies we’ve done together.

Data Export Review

Assessment of what data you are currently extracting from Sitecore and how you are using it, what additional data you have available that you should consider extracting.

Sitecore can also export data from the CDP. One of these data extractions is called the BDL, with is essentially all the daily data received through the CDP; this information can then be pulled into your businesses own data analytical tools in order to take a deeper dive into your customer behaviors. Another data export is found within the batch segmentation tool. An audience built within this product can be exported and used within social media or email campaigns.

Segmentation and Personas

This is an assessment of segments and personas you have defined, how you are using those segments and personas and how you can use them better. Think here about contextual, explicit, and implicit data.

Personalization & Testing

An assessment of your current personalization practices, and give feedback on best practices, followed by personalization and testing, for e.g. A/B testing, followed by a measurement framework to monitor your personalization tactics.

Operating Model

Here we broadly look at the ideation process involving:

Team: Is your team greater than the sum of its parts? Do they have the requisite knowledge to be effective?
Process: Do you process support your team or get in the way? Where are the bottlenecks and how can they be removed?
Artefacts: Are you documenting scope, implementation, and results? Are you doing that efficiently?
Tools: Does your team have the right tools to complete their tasks? Do your tools enable your process and artifact creation?

Marketing Automation

Being able to automatically execute marketing scenarios constructed in a form of a flowchart with various elements such as pre-defined marketing actions, rules and conditions helps to streamline marketing processes. We look at:

Product Usage: here we asses Is your product usage as streamlined as it could be? Is there room for automation?
Automated Campaigns: Are all your messaging touchpoints being hit? Can your stats be improved? Are you cross selling / upselling effectively?
Paid Media Campaigns: Are you using Sitecore's first party data effectively in your paid media campaigns?

Content Optimization

This looks at your Digital Asset Management tool, Content Hub, looking at:

Content Operations: Are you collaborating effortlessly on content strategy, creation, and analytics?
Content Management: Are you creating and delivering content across all your channels and markets?
Digital Asset Management: Are you centralizing all your digital assets and can you deliver them to any customer?

Value Creation

Value Creation Maturity Assessment

Using custom surveys to assess status and possible room for improvement. Sharing these findings and recommendations to align strategies.

Backlog Management

Identifying backlog management to help move things forward. Asking customers to think about their own problems, and we help come up with the solutions such as:

Value definition
Experience Ideation
Art of the Possible

Customer Engagement

Segmentation, targeting, positioning: Are you positioning your products and services effectively to target different groups of customers? We will help you:

Define your segments
Decide which ones to target
Develop a positioning strategy

Customer Journey Mapping: What are the different stages your customers step through and how can they be modified to drive the right outcome? We focus on:

Channel – which ones are most effective?
Product – which ones are selling well, where, and to whom?

Frameworks

Strategic Objectives Framework: Our framework for aligning strategic and marketing objectives with digital goals (conversions)
Engagement Value Scale: The Engagement Value Scale (EVS) is a Sitecore scoring and measurement methodology used to measure the engagement level of your contacts by tracking and scoring actions taken, or goal conversions
Potential, Importance and Ease (PIE): Our simplified methodology for selecting customer segments to focus on for your optimization roadmap (e.g., personalization, marketing automation, decisioning). PIE stands for Potential, Importance and Ease of targeting.
Digital Relevancy Mapping (DRM): An efficient multichannel content mapping methodology based on your customer journeys, their intent, your targeted conversions and required content or functionality
Organization: Our perspective on maturing your digital teams and processes: core team roles, the extended digital team, cross-BU organization structures and coordination mechanisms; as well as transitioning to agile team processes and agile organizations

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