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Content operations

Collaborate effortlessly on content strategy, creation and analytics

Streamline your content operations

Collaborate effortlessly on content strategy, creation and analytics

  • Plan and visualize your content strategy
  • Drive operational efficiency
  • Grow your marketing impact
  • Manage resources and governance
  • Analyze and optimize content performance

Content operations

There are many ways we can help
We can answer your questions, share more insights, and invite you to upcoming events to learn from your peers.

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提前做好准备,避免疲于应对各种紧急情况

确保内容在需要的时间和地点随时可供使用。

制定内容策略

主动识别内容可用性方面的差距,然后针对渠道、受众、营销活动、地区等因素确定内容制作的优先次序。

直观显示内容需求

以直观方式制定和追踪策略,方法是在策略棋盘上使用可自定义的双轴视图来定义目标受众并绘制内容发布图。

在营销活动日历上追踪工作状态

在营销活动日历上创建营销活动、制定发布计划,并追踪工作状态。

Content operations handled

Collaborate effortlessly on content strategy, creation and analytics

Plan and visualize your content strategy

Map out your content strategy - including target audiences, campaign themes and content formats.

Drive operational efficiency

Plan, organize and schedule content production via structured workflows tuned to your business.

Grow your marketing impact

Expand the speed, scale, and quality of your content to support local and global marketing objectives.

Manage resources and governance

Quickly understand and manage resource availability and compliance requirements.

Analyze and optimize content performance

Measure the impact of all your content and prioritize the most effective campaigns.

Sitecore success stories

"The end-to-end Sitecore XP and Content Hub solution has enabled Microsoft to develop a world-class platform that delivers high-quality, personalized and targeted content to millions of partners across the world."

Nicol Chadek

Director of Digital Marketing Operations, Microsoft

See how they did it See how they did it
Microsoft Case Study

More resources about content operations

Building better experiences with content and asset management

Explore the trends, challenges and priorities shaping the content and asset management landscape, in our deep-dive report.

An ideal content lifecyle – proof it does exist

Take a deep dive into two leading customers who will share their project details, as they successfully connect their content with CX