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Sitecore for

Customer data management

Understand every user and uncover trends with customer and journey insights

Understand your users and uncover trends

Understand every user and uncover trends with customer and journey insights

  • Track behaviors across channels
  • Integrate all your customer data seamlessly
  • Understand every customer in every moment
  • Share data across your ecosystem
  • Leverage the power of analytics and AI

Customer Data Management

There are many ways we can help
We can answer your questions, share more insights, and invite you to upcoming events to learn from your peers.

Contact us today

在一个位置收集跨渠道的数据

您的客户数据处于分散状态。 您如何合并所有来源的数据?

整合全渠道数据

数据孤岛不复存在。 内置的 API Sitecore xConnect&trade; 可从任何位置收集数据。 Sitecore 的 API 框架让您可以在 xDB 中导出和导入任何来源的数据。<em>例如网站访问、ERP、CRM、客户服务、第三方数据、应用、AR/VR 和线下来源(如店内访问)。</em>

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丰富和分析您的数据

使用从任何来源导入到 xDB 的数据来微调您的个性化设置。 轻松导出数据进行客户剖析和绩效分析。

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了解完整情况

凭借深入的数据洞察能力,从端到端的角度了解客户在各个触点上的互动。

Customer data managed

Understand every user and uncover trends with customer and journey insights

Track behaviors across channels

Capture every click, search, tap and buying signal from any digital touchpoint and leverage actionable insights.

Integrate all your customer data seamlessly

Ingest data securely from your SCV, CRM, ESP, DMP, POS and more via stream, batch and interactive APIs.

Share data across your ecosystem

Leverage real-time and historical customer data for in-session personalisation on any channel.

Understand every customer in every moment

Recognize and engage existing or new users in-the-moment with live audience segmentation.

Leverage the power of analytics and AI

Combine predictive analytics and AI with your data to understand and influence customer journeys.

Sitecore 成功案例

“通过将我们的网站从各种内容管理系统平台迁移到 Sitecore,我们的数字营销业务实现了高效化、简化和标准化,从而打造了更好的消费者体验。”

Kent Oldham

副总监, 宝洁公司

了解他们如何做到这一点 了解他们如何做到这一点

More resources about customer data management

Four steps to smarter digital experiences

Getting the digital experience right - and optimizing it quickly and effectively - has never been so important. Discover four key priorities to help your company build smarter digital experiences that deliver more for every user.