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Sitecore for higher education

Drive educational impact

Build partnerships with learners that last a lifetime

Become student-centric for optimal outcomes

Delivering outstanding digital experiences does more than attract and keep students — it improves engagement and drives better education outcomes. By simplifying complicated tasks and unifying data silos, you can deliver tailored experiences that better serve students and staff.

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Implement faster and increase return visitors

Leeds Beckett University partnered with Sitecore to transform their website into a dynamic hub that provides a unified and seamless experience for students. They expect to deliver an 8,000% ROI, driving a £17m revenue target.

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Using one centralized platform, Aeres can now manage its 60 sites and easily create new ones. Increased use of personalization and the delivery of custom content allows Aeres to further improve the customer journey and increase engagement with target audiences.

Central Queensland University created a student-centric, personalized, one-stop shop that guides and enables students throughout their journeys, on any device. MyCQU reduces clutter, works seamlessly with legacy systems, and has resulted in positive student feedback.

Screenshots of the Healthspan website on desktop and mobile

Leeds Beckett University partnered with Sitecore to transform their website into a dynamic hub that provides a unified and seamless experience for students. They expect to deliver an 8,000% ROI, driving a £17m revenue target.

Woman in a Cytiva branded lab coat performing a test

Using one centralized platform, Aeres can now manage its 60 sites and easily create new ones. Increased use of personalization and the delivery of custom content allows Aeres to further improve the customer journey and increase engagement with target audiences.

Central Queensland University created a student-centric, personalized, one-stop shop that guides and enables students throughout their journeys, on any device. MyCQU reduces clutter, works seamlessly with legacy systems, and has resulted in positive student feedback.

Screenshots of the Healthspan website on desktop and mobile
Content Hub DAM

Omnichannel delivery and enterprise-grade configurability to unlock the power of your brand

Frequently asked questions

  • What are effective digital marketing strategies for schools and universities?

    Social media tactics are likely to be impactful, especially when emphasizing learning environment, student achievement, education industry trends, and international education. Search engine optimization (SEO) can be used to drive organic traffic. Content marketing can be very useful for building trust and authority around learning experiences, quality education, professional development before and after graduation, unexpected events, homeschooling, and global education in general.

  • How to use social media for marketing educational institutions?

    Social media can be used to emphasize the student experience, the educational courses available for study, and the levels of education that are supported by the institution.

  • What role does content marketing play in education?

    Content marketing allows education systems within the education market and the higher education industry to build authority on subjects that move their goals forward and to build trust with an audience that is looking for information about education policy, lifelong learning, and secondary education. Institutions can also use technology such as artificial intelligence and newer platforms like podcasts to bring in new audiences.

  • What are the best practices for email marketing in education?

    Email marketing best practices include optimizing subject lines, segmenting the audience correctly, and including the right calls to action.

  • How important is mobile marketing for educational institutions?

    Very! Audiences are increasingly reliant on mobile devices and are subsequently much more likely to interact with brands of all kinds through a mobile platform. Educational brands from pre-kindergarten and elementary schools to public schools and private schools are more likely to be contacted via a mobile experience than ever before. Robust, intuitive mobile marketing campaigns drive growth and audience diversity.

  • Can video marketing be effective for educational purposes?

    Absolutely. Video marketing is one of the best ways to engage potential students and connect with current attendees. It provides opportunities to address topics like inequalities in education, advancements in digital learning, and the mental health of students in an authentic way.

STRONG DATA FOUNDATION

Connect and activate your data for engaging content and brilliant experiences

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Discover how we can transform your CX strategies and outcomes:

  • See how our solutions can help you create unforgettable digital connections with your customers
  • Explore with our experts, who will share our platform’s powerful features and capabilities
  • Learn why the right CDP solution will prepare you for the future of CX — composable

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