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Sitecore for travel and hospitality

Delight travelers and build loyalty

Deliver human touches in the digital world to achieve a competitive edge

Create memorable travel experiences that drive customer loyalty

Today’s travelers demand more from travel and hospitality brands than ever before – from cruise lines to casinos, the guest experience is now of paramount importance.

By leveraging technology that streamlines revenue management, optimizes initiatives, and creates impactful, connected experiences across multiple channels, travel and hospitality companies can deliver best-in-class travel and tourism customer experiences. 

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Increase acquisitions and improve personalized experiences

Michelin Experiences has reduced the time to market for restaurant images from days to minutes with Sitecore Content Hub, resulting in a 96% reduction in publishing timescales for digital images. With more effective image and translation management, Michelin now has the scalability it needs to support global growth as it expands its esteemed restaurant reviews into new countries.

food in a plate

Scenic is streamlining content management and optimizing content delivery across its three ocean, river, and land tour brands in six markets and multiple languages. Improvements to the web infrastructure and data handling have resulted in better web performance with 1,200% faster page load speeds. The composable Sitecore platform speeds content creation by 40% and has driven site visits up by 42%.

Cruise ship at sea

With the Sitecore-based composable stack, United Airlines has rebranded, redesigned, and enhanced its digital signage solution bringing better, personalized self-service information to up to 36 million travelers a year. Seamless integration with associated applications like booking and flight systems means real-time information is displayed on digital signs throughout the airport so that travelers get the right content at the right time, and navigating check-in, customs, and security is easier.

United Airlines website on mobile

Michelin Experiences has reduced the time to market for restaurant images from days to minutes with Sitecore Content Hub, resulting in a 96% reduction in publishing timescales for digital images. With more effective image and translation management, Michelin now has the scalability it needs to support global growth as it expands its esteemed restaurant reviews into new countries.

food in a plate

Scenic is streamlining content management and optimizing content delivery across its three ocean, river, and land tour brands in six markets and multiple languages. Improvements to the web infrastructure and data handling have resulted in better web performance with 1,200% faster page load speeds. The composable Sitecore platform speeds content creation by 40% and has driven site visits up by 42%.

Cruise ship at sea

With the Sitecore-based composable stack, United Airlines has rebranded, redesigned, and enhanced its digital signage solution bringing better, personalized self-service information to up to 36 million travelers a year. Seamless integration with associated applications like booking and flight systems means real-time information is displayed on digital signs throughout the airport so that travelers get the right content at the right time, and navigating check-in, customs, and security is easier.

United Airlines website on mobile

Innovative travel and hospitality companies trust Sitecore

Sitecore CMS

Composable vs. platform

Explore the key differences and benefits of Sitecore’s CMS products.

Frequently asked questions

  • How does technology positively impact the tourism and hospitality industry?

    Technology is foundational to enhancing convenience, personalization, sustainability, and security for leisure travel customers, the tourism industry, and travel and hospitality companies. From Canada to Australia to Singapore and the Middle East, technology has streamlined communication and improved staff service and check-in convenience.

  • What is the digital transformation in the travel sector and hospitality industry?

    Digital transformation is the introduction of technologies such as cloud, mobile experience, artificial intelligence (AI) and machine learning (ML) into each level of a business. For the travel and hospitality sectors this may involve digital concierge services, sustainability efforts, and data-driven efforts to optimize pricing and the customer journey.

  • How is AI transforming the travel industry?

    Travel is a 1:1 market, and AI can be used to create the kind of intimate and personal experience that the customer expects and that is crucial for customer retention. This will first be used in room allocation, hotel management initiatives, and to schedule crews for airlines before expanding out to destination discovery and loyalty programs.

  • How is technology changing the travel industry?

    Online travel agencies, customized offerings for all budgets, social media automation, and virtual travel agent assistants are all helping boost customer experience.

  • What is digital hospitality?

    Sometimes called smart hospitality, digital hospitality is an approach to customer experience that uses AI and automation tools to handle invoicing, manage costs, evaluate sustainability efforts, and schedule staff.

STRONG DATA FOUNDATION

Connect and activate your data for engaging content and brilliant experiences

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Discover how we can transform your CX strategies and outcomes:

  • See how our solutions can help you create unforgettable digital connections with your customers
  • Explore with our experts, who will share our platform’s powerful features and capabilities
  • Learn why the right CDP solution will prepare you for the future of CX — composable

Let’s get started

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