Beyond transactions to experience driven commerce
The role of digital in this new landscape and the impact in Asia Pacific
Asia Pacific has been a leader in commerce over the last few years but recent events are leading to a huge shift to digital across many industries.
Adriana Chia, Head of Analytical Consulting in Consumer Insights at Nielsen, examines the impact on commerce in the region,and analyses the role of digital in this new landscape.
You’ll get answers to the questions:
- How are brands responding to the rapid acceleration towards digital?
- Whilst sales are being impacted for most industries, what does this mean for marketing?
- Is this now the time for experience driven commerce, as opposed to transaction commerce?