Powering brand experiences through technology
Explore real life use cases on how brands deliver exceptional omnichannel experiences, enabled by technology.
We now live in a truly connected world, where brands and their consumers engage across a series of seamlessly interconnected touchpoints; some physical, some digital and some human. Rarely can a great, truly differentiated experience be delivered via a single channel.
In this session, Jonathan Cummings from Landor & Fitch will explore how brands are designing seamless physical, human and digital experiences, enabled by technology. Jonathan will showcase ground-breaking case studies from brands such as Singtel, BMW and Kit Kat as well as retail destinations including K11 Musea.
About Landor & Fitch
Landor & Fitch’s ambition is to deliver extraordinary brand transformation for their clients, by design.
With LANDOR’s brand consulting and strategic design capability, FITCH’s experience design and retail consultancy, and ManvsMachine’s leading edge motion design, they are the largest specialist brand and design group in the world. They’re proud to work with clients that include Apple, BP, Fedex, Kellogg’s, LEGO, Microsoft, Nike, Procter & Gamble, Singtel, BMW, Swire Properties, Hong Kong Science and Technology Parks, New World Development and Bulgari to deliver brand-led growth. They are a team of over 1200+ curious minds, with 43 offices across 20 countries, working as one, to create extraordinary brand experiences.
The Landor & Fitch Group is part of WPP, a creative transformation company.
Meet the speakers
President, Greater China
Landor & Fitch