To Personalization, and Beyond!
Microsoft’s journey to personalization at scale
To successfully achieve personalization at scale, you need to bring together the right people, processes, and technology. Microsoft has been on its personalization journey for four years now and has refined its process over time, gathering lessons learned and takeaways to help other organizations start and maintain momentum for personalization programs.
Learn Microsoft’s insights on:
- How Microsoft built its personalization program and gained alignment across teams
- Testing and segmenting strategies they used to evolve their personalization efforts
- How your organization can plan and implement a personalization program
This session was originally featured live during CMI Marketer’s Rise Summit.