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WEBINAR

Scaling for digital maturity: The 3Ps every team needs

Discover best practices on developing and scaling a high-performance digital experience program.

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Set your organisation on the agile path to digital maturity

 

Digital customer experience management is as necessary today as it is challenging. It requires developing and executing on strategies that maximise engagement and lifetime value. This is done by providing contextualised experiences that match the real-time intent of customers and prospects no matter where or when they take place, across geographies and lifecycles.

In this session, hear from Rebecca Mangan, Senior Strategic Business Value Consultant, APJ at Sitecore and Ken Ling, Head of Digital Marketing at Esplanade on the 3Ps that every team will need to scale for digital maturity.

Key takeaways:

  • The platform, people and processes required for success in each digital experience maturity phase
  • Best practices for scaling teams to match higher maturity stages
  • Efficient ways to manage programs of large scale, scope, and velocity, with the right technology
  • How to use Sitecore’s DXMM model to understand and mature your digital experience program

About the presenters

Rebecca Mangan

Head of Business, Value & Strategy, APJ

Sitecore

Read bio

Ken Ling

Head of Digital Marketing

The Esplanade Co Ltd

Read bio

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