Scaling for digital maturity: The 3Ps every team needs
Discover best practices on developing and scaling a high-performance digital experience program.
Set your organisation on the agile path to digital maturity
Digital customer experience management is as necessary today as it is challenging. It requires developing and executing on strategies that maximise engagement and lifetime value. This is done by providing contextualised experiences that match the real-time intent of customers and prospects no matter where or when they take place, across geographies and lifecycles.
In this session, hear from Rebecca Mangan, Senior Strategic Business Value Consultant, APJ at Sitecore and Ken Ling, Head of Digital Marketing at Esplanade on the 3Ps that every team will need to scale for digital maturity.
- The platform, people and processes required for success in each digital experience maturity phase
- Best practices for scaling teams to match higher maturity stages
- Efficient ways to manage programs of large scale, scope, and velocity, with the right technology
- How to use Sitecore’s DXMM model to understand and mature your digital experience program