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ON-DEMAND WEBINAR

Sitecore Experience Asia 2019 – Solve the Content Crisis

Discover the secrets to connecting the dots between content and customer behaviour.

网络研讨会详情

Available On Demand

Language: English

Discover the secrets to connecting the dots between content and customer behaviour. Learn from leading enterprise brands like LinkedIn and Creative Folks.

To create the immersive experiences that today’s consumers demand, marketing teams have to tailor content to the individual and make it available in the right format, at the right time—or else the connection is lost for good. 

Join us in this event recap where you’ll hear real stories from marketers on the front-lines who are connecting the dots between content and customer behavior. 

  • Session 1: Solving the Content Crisis

  • Session 2: Making a difference with content and technology

  • Session 3: Why DAM must be at the core of your MarTech stack

More about the sessions:

Session 1: Solving the Content Crisis
Between content marketing and omnichannel strategies, operational challenges in marketing revolve around content production. The scale, pace, and ambition of providing content for an abundance of channels becomes the bottleneck for delivering personalised customer experiences. We call it the Content Crisis. Learn and understand the benefits of solving the Content Crisis.

Session 2: Making a difference with content and technology
Hear a global customer story on creating, managing, and distributing content. Get an inside view of how combining content and technology platforms brings value to the marketing function of any organisation.

Session 3: Why DAM must be at the core of your MarTech stack
Digital Asset Management (DAM) is nothing new; it is roughly a 30-year-old concept. However, a lot has changed in the world of marketing over these past three decades. The explosion of digital channels provides content marketers with challenges in managing the volume of images, graphics, photos, video, and audio needed to tell brand stories, run campaigns, and manage product information. DAM is core to solving the challenges of managing omnichannel content creation and delivery. It is no longer a ‘nice to have’.


Webinar presenter:



Natasha Salleh
Market Development Lead, APAC
LinkedIn

Natasha is the APAC Market Development Lead for Agency & Partner Education at LinkedIn. She manages regional coordination of education strategy & alignment across organisations to deliver programming with high quality in APAC. Till date, she has trained 711 agency professionals, channel partners and client marketers.


Webinar presenter:



Jacqueline Baxter
Digital Strategist
Hedgehog, a Sitecore company

As a Digital Strategist, Jacqueline Baxter believes in building collaborative relationships and leveraging technology to positively transform people and businesses. She has a range of experience implementing content and social media strategy, marketing automation plans, and conversion optimization tactics. A Sitecore Strategy MVP, she has presented at Sitecore events world-wide and is a fan of social engagement and employee advocacy driven by high-quality, relevant content.


Webinar presenter:



Andrew Lormas
Director & Founder
Creative Folks

Andrew has spent his career helping marketers and content creators solve problems using technology. He has worked with creative agencies, publishing houses, and corporate marketing teams to optimisemarketing and content operations through technology and process re-engineering.


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