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ON-DEMAND WEBINAR

Sitecore Experience Asia 2019 – Solve the Content Crisis

Discover the secrets to connecting the dots between content and customer behaviour.

网络研讨会详情

Available sitecoresite_dictionary_on_demand

语言: English

Discover the secrets to connecting the dots between content and customer behaviour. Learn from leading enterprise brands like LinkedIn and Creative Folks.

To create the immersive experiences that today’s consumers demand, marketing teams have to tailor content to the individual and make it available in the right format, at the right time—or else the connection is lost for good. 

Join us in this event recap where you’ll hear real stories from marketers on the front-lines who are connecting the dots between content and customer behavior. 

  • Session 1: Solving the Content Crisis

  • Session 2: Making a difference with content and technology

  • Session 3: Why DAM must be at the core of your MarTech stack

More about the sessions:

Session 1: Solving the Content Crisis
Between content marketing and omnichannel strategies, operational challenges in marketing revolve around content production. The scale, pace, and ambition of providing content for an abundance of channels becomes the bottleneck for delivering personalised customer experiences. We call it the Content Crisis. Learn and understand the benefits of solving the Content Crisis.

Session 2: Making a difference with content and technology
Hear a global customer story on creating, managing, and distributing content. Get an inside view of how combining content and technology platforms brings value to the marketing function of any organisation.

Session 3: Why DAM must be at the core of your MarTech stack
Digital Asset Management (DAM) is nothing new; it is roughly a 30-year-old concept. However, a lot has changed in the world of marketing over these past three decades. The explosion of digital channels provides content marketers with challenges in managing the volume of images, graphics, photos, video, and audio needed to tell brand stories, run campaigns, and manage product information. DAM is core to solving the challenges of managing omnichannel content creation and delivery. It is no longer a ‘nice to have’.

Natasha Salleh

Market Development Lead, APAC

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Jacqueline Baxter

Digital Strategist

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Andrew Lomas

Director & Founder

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