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Content management

Building an agile team to drive amazing customer experiences

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Building an agile team to drive amazing customer experiences

In recent years, you can’t read a trade pub without hearing about the explosion and effectiveness of content marketing. More than 90% of marketers cite it as a key strategy in their mix. As marketers, we know we need content. We know audiences want it. But the question becomes, how to do it, do it well, and get it done on time?

According to Jeff Julian, Co-founder of EnterpriseMarketer.com, the power is in planning. Jeff will share how marketing teams he has led have employed sophisticated and agile techniques to deploy content that works.


Jeff Julian Squared Digital

Jeff Julian
首席执行官
Squared Digital

过去十多年来,Jeff Julian 在推出最大的博客社区 Geekswithblogs.net 之后,一直在帮助企业制定内容策略。自 1994 年以来,他一直是一位网站开发人员,并且在 XML 和 SharePoint 方面被评为 Microsoft 最有价值专家。Jeff 还撰写了一本关于 SharePoint 开发的畅销书,最近出版了一本名为《Agile Marketing:Building Endurance for your Content Marketing Teams》的书。


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