您请求的页面无法以您的语言提供。

Interactive brand experiences

Orchestrating a customer experience across marketing channels

网络研讨会详情

Available On Demand

Language: 

Orchestrating a customer experience across marketing channels

Creating outstanding customer experiences can be like conducting an orchestra. Marketing elements, including content, personalization, omni-channel, and commerce, need to fit together in harmony to help you gain customer insight to deliver the right content at the right time. To do this you need to set goals, work cross functionally, harness your data, and sync your channels to improve the customer experience.

You'll learn how New England Bio Labs integrated its marketing pieces and built a solid foundation that empowered them to capitalize on best-in-class collaboration, support, engagement, and satisfaction.

You'll also learn:

  • How to set expectations and priorities to orchestrate a strategy for digital maturity
  • How to integrate actionable data from a number of systems
  • Tips for optimizing the interactions that create lifetime customers

Tanya Osterfield New England Biolabs

Tanya Osterfield
营销技术专家
New England Biolabs
在 NEB,我目前管理有关网站、营销自动化、SEO、SEM 和电子邮件营销的综合营销技术堆栈。我寻求优化我们的数据连接,支持归因和内部可用性,推动实现一流的客户体验。对于我的科学思维而言,解决问题、精简流程、弥合部门之间的分歧和适应数字化冲击是非常好的挑战。为了与人们建立联系、支持人们建立联系,我在十年前离开了研究实验室,但我并没有抛弃科学方法的基本原则和科学家的好奇心。

Watch Now On Demand

正在加载...

Thank you for registering for the webinar. We've sent you an email that includes the details of the webinar and the link to join.

Find events near you

Use my current location

Change my location

Apply