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Sitecore Webinar

Smart Content, Creatively Delivered

网络研讨会详情

Available On Demand

语言: English

To thrive and not just survive, Retailers globally have started to transform and their customer experience across mobile, in-store and on the web.

Smart Content, Creatively Delivered

We understand that getting up close and personal with your customers requires a complex blend of creativity, technology and strategic acumen; combined with an intimate understanding of your customer’s tastes and motivations. Learning from the wider market, Charlie Bell, will reveal how brands such as L’Oréal have designed highly-personalised consumer services, how P&G has transformed its massive digital marketing presence worldwide and how Danone Nutricia improved the personal experiences of mothers—with incredible business results.

Applying a practical strategy, using the right platform, process and tools, is key to successful content delivery. Kate Fitzpatrick will discuss the five strategic building blocks we recommend implementing to ensure your content is satisfying both organisational and customer's needs.




Mark Floisand
首席营销官
Coveo
Mark 在技术行业拥有逾 20 年的营销、销售和一般管理经验,涉及三大洲的蓝筹公司和初创企业,包括 Apple、Adobe、BusinessObjects、SAP、Total Defense、Untangle 和 WeVideo。Mark 拥有南非威特沃特斯兰德大学商科学士学位,以及英国达勒姆大学 MBA 学位。
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