您请求的页面无法以您的语言提供。

Testing and optimization

Test, Iterate and Improve: optimizing your digital offering

网络研讨会详情

Available On Demand

Language: 

Test, Iterate and Improve: optimizing your digital offering

Digital enables us to gather an enormous amount of data on user behavior, but does that provide us with a clear enough picture to shape our offerings? Even if it does, are we effectively integrating that information into the digital products and services we create? In this presentation, Paul Boag challenges how we approach our digital projects encouraging us to take a more data-driven methodology.

By the end of this webinar you will:

  • Understand why the way most organizations run digital projects is failing
  • Know how to avoid wasting the valuable data our sites gather on user behavior
  • Have clear tactics for using insights into user behavior to improve your site
  • Know how to validate ideas for site improvements using data, rather than opinion
  • Understand how to ensure your site is continually improving

img

Paul Boag
创始合伙人
Boagworks

Paul Boag 是数字战略和用户体验设计领域的领军人物。20 多年来,他一直与各种组织合作,例如欧盟委员会、牛津大学和无国界医生组织。他通过咨询和培训的方式,帮助组织更好地运用数字技术。他帮助他们满足当今互联消费者的需求。




Watch Now On Demand

正在加载...

Thank you for registering for the webinar. We've sent you an email that includes the details of the webinar and the link to join.

Find events near you

Use my current location

Change my location

Apply