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Analytics

Utopia vs reality in the digital analytics space

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Utopia vs reality in the digital analytics space

You are constantly being bombarded with statements heralding machine learning, big data and data connectivity/automation as the next ‘must have’. Data Utopia. You are made to believe that your business won’t survive without sophisticated data-driven algorithms. “What do you mean you don’t have a data science strategy? You should have started last week.”Hold on.

While a future driven by algorithms and clever data science is certainly on the cards, the reality is that most of your competitors, as you, are not there...yet. In fact, most companies are either in the very early stages of trying to figure out what all of this means to them. Some haven’t even started. And it is also undeniable that most companies do not fully utilize the analytics capabilities and technology currently available to them.

In this webinar, digital analytics expert Michael Feiner, of consultancy LeapThree, will give you a view of the future, mapping out a utopian analytics framework. But will quickly move back from vision to reality with recommendations take better advantage of what is available to you today and how to put yourself firmly on the road to data utopia with a realistic, responsible and sustainable approach.

We will cover:

  • How does data utopia look like with examples of what can be achieved today and also what would be possible in the near future
  • What low hanging opportunities are still out there and rarely exploited
  • How should you go about your journey to data utopia
  • What are the pitfalls in your journey to be aware of



Michael Feiner
总监
LeapThree
Michael 的数字分析生涯可以追溯到 2001 年。他曾在 Nedstat(现为 comScore 一部分)、Nielsen Online 和分析咨询公司 Logan Tod(现为普华永道一部分)工作。2007 年,Michael 创立了分析与优化咨询公司 AEP Convert,为皇家苏格兰银行、沃达丰、切尔西足球俱乐部、More Than、BT、Selfridges、Kitbag 和 Lakeland 等客户提供服务。  2016 年 4 月,AEP Convert 与 L3 Analytics 合并,组成一家规模更大的咨询公司,名为 LeapThree。

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