Take the biggest ideas from Sitecore Symposium off the main stage and into your 2027 plan.
We rewired the playbook for the next era of discoverability and digital experience and now is your chance to get in on the action. This virtual event is designed for marketers, digital leaders, and innovators, navigating the next era of AI-powered customer engagement.
Discover how leading organizations are transforming content, personalization, digital experiences, and navigating AI search to meet changing customer expectations and accelerate growth.
Whether you were at Symposium in Orlando or are joining for the first time, you will leave with practical steps your team can act on.
Who is this for
CMOs and marketing leaders
Digital and CX leaders
Content, DAM, and personalization teams
Digital strategists
SEO/AEO specialists
Technology and transformation leaders
Sitecore customers and partners
Teams exploring AI for growth
Why attend?
AI has rewritten the rules of discovery
AI is changing more than how people find information. It is influencing what brands create, how they personalize experiences, and which companies appear when buyers ask AI assistants for recommendations. To stay visible, teams need to make their content useful, trusted, and easy for AI systems to understand.
In Marketing Rewired: Beyond the Stage, hear from marketers already adapting to this shift. They’ll share the strategies and real-world examples behind their work, giving you practical ideas to help your team decide where to focus and what to do next.
What you’ll take away
Practical ideas for your 2027 marketing plan
The virtual event explores how AI is changing the way buyers discover and choose brands, and what that means for your team. Hear industry perspectives and customer stories that connect these shifts to everyday marketing work.
From AI search and martech to content operations and digital experiences, each session offers ideas you can take back to your team.
Make AI work for marketing.
01
Understand AI-driven discovery
See how AI is changing the way buyers find brands, compare options, and make decisions.
02
Rethink the martech stack
Scott Brinker explores how context is changing the way marketing technology works together.
03
Earn visibility in AI search
Kaleigh Moore and Scrunch Head of Data Science Michael Ianelli share what it takes to earn citations in AI answers.
04
Make DAM a strategic foundation
Kristina Huddart explains how digital asset management can support AI visibility.
05
Learn from brands in action
See how Nestlé is scaling its global content hub and how Akamai is building web experiences for AI agents.
06
Put ideas into practice
Explore strategies for content operations and personalization that can shape your 2027 plan.
Virtual Symposium 2026
Virtual Agenda
Enjoy Symposium your way. Choose key sessions or watch the full lineup.
Session
Speakers
Opening welcome
Kelly Masters, Director, Product Marketing, Sitecore
Main stage highlights from Sitecore Symposium 2026
Eric Stine | Chief Executive Officer, Sitecore
Michelle Boockoff-Bajdek | Chief Marketing Officer, Sitecore
Chris Andrew | Chief Executive Officer, Scrunch
Danny Robinson | Chief Product Officer, Sitecore
Dave Tilbury | Chief Operating Officer, Sitecore
Rewiring the martech stack from data to experience
Scott Brinker | "Godfather of Martech" and Former VP,
Platform Ecosystem, HubSpot
Digital asset management fundamentals in the era of AI visibility
Kristina Huddart | DAM Specialist, Consultant, and Author
The future of marketing is agentic
Scott Liewehr | Global Vice President of Market Strategy
& Product Marketing
Nestlé's journey to scale
Izabela Kozlowska | Content Ecosystem Product Group Manager, Nestlé
Prompt to purchase: How AI shapes the buying journey
Michael Ianelli | Head of Data Science, Scrunch
Source signals: How AI answer engines decide who to cite
Kaleigh Moore | AI Search (AEO/GEO) Strategist,
B2B Creator, and Writer
The impact of delivering web experiences for AI agents
Annalisa Church | VP, Digital Technology,
Insights and Operations, Akamai
Closing remarks
Kelly Masters | Director, Product Marketing, Sitecore
The virtual stage is set.
Eric Stine
Chief Executive Officer
Michelle Boockoff-Bajdek
Chief Marketing Officer
Chris Andrew
CEO & Co-Founder
Danny Robinson
Chief Technology Officer
Dave Tilbury
Chief Operating Officer
Kristina Huddart
Content Operations Specialist & Consultant
Kelly Masters
Director, Product Marketing
FAQs
Is Virtual Symposium 2026 free
Yes.
Do I need to have attended Sitecore Symposium in Orlando?
No. The program is built for first-time viewers and returning attendees.
Will sessions be available on demand?
Yes. Sign up to receive OnDemand access.
How do I join on the day?
You'll receive a personal joining link by email after you register.
watch party
Why not make it a team event?
Rewiring marketing takes a whole team. Gather five or more colleagues to watch Virtual Symposium together and we'll send complimentary bagels and coffee to help power your discussion.
