Report

The new shape of search

AI is changing how people find your brand, and the full story won’t show up in your referral traffic.
Our new study reveals that people don't choose between AI and traditional search; they often move between them, carrying material each way.

You may enter the conversation uninvited. 77% of AI replies that named options did so without being asked for them.

Your website helps shape the next question. Words from a page someone had just visited were 9× more likely to appear in their next AI prompt than in their other prompts.

The influence is bigger than the referral link. 91% of the lift in site visits after an AI recommendation came without an AI referral link.

Four in 10 AI sessions never produce a click, and users are more likely to talk to AI after a visit to the open web.

Inside this guide

Ready to get a closer look at how people move between AI and the web? Get your copy of the guide and what discover what the new customer journey means for your brand.

Continue to form

AI is changing how people find your brand, and the full story won’t show up in your referral traffic.

Our new study reveals that people don't choose between AI and traditional search; they often move between them, carrying material each way.

You may enter the conversation uninvited. 77% of AI replies that named options did so without being asked for them.
Your website helps shape the next question. Words from a page someone had just visited were 9× more likely to appear in their next AI prompt than in their other prompts.
The influence is bigger than the referral link. 91% of the lift in site visits after an AI recommendation came without an AI referral link.
Four in 10 AI sessions never produce a click, and users are more likely to talk to AI after a visit to the open web.

Inside this guide

Ready to get a closer look at how people move between AI and the web? Get your copy of the guide and what discover what the new customer journey means for your brand.

Continue to form

AI is changing how people find your brand, and the full story won’t show up in your referral traffic.

Our new study reveals that people don't choose between AI and traditional search; they often move between them, carrying material each way.

You may enter the conversation uninvited. 77% of AI replies that named options did so without being asked for them.
Your website helps shape the next question. Words from a page someone had just visited were 9× more likely to appear in their next AI prompt than in their other prompts.
The influence is bigger than the referral link. 91% of the lift in site visits after an AI recommendation came without an AI referral link.
Four in 10 AI sessions never produce a click, and users are more likely to talk to AI after a visit to the open web.

Inside this guide

Ready to get a closer look at how people move between AI and the web? Get your copy of the guide and what discover what the new customer journey means for your brand.

Continue to form

AI is changing how people find your brand, and the full story won’t show up in your referral traffic.

Our new study reveals that people don't choose between AI and traditional search; they often move between them, carrying material each way.

You may enter the conversation uninvited. 77% of AI replies that named options did so without being asked for them.
Your website helps shape the next question. Words from a page someone had just visited were 9× more likely to appear in their next AI prompt than in their other prompts.
The influence is bigger than the referral link. 91% of the lift in site visits after an AI recommendation came without an AI referral link.
Four in 10 AI sessions never produce a click, and users are more likely to talk to AI after a visit to the open web.

Inside this guide

Ready to get a closer look at how people move between AI and the web? Get your copy of the guide and what discover what the new customer journey means for your brand.

Continue to form